Transform Your Business with Proven, Results-Driven Expertise

Partner with the Innovator Behind the $30 Million Keto Quiz and 500,000+ Loyal Customers

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Accelerate Your Business Success

Partner with a strategist who transforms challenges into growth opportunities. My tailored marketing solutions, deeply rooted in proven successes, directly tackle your business’s unique needs. Let's collaborate to achieve substantial, enduring results.

Case studies

My Selected Works

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Chief Nutrition Records 300% Surge in Online Business

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How BodyMapp Recorded a 700% Increase in Paid Subscriptions

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Superfeast Achieves 50% Revenue Growth Through Strategic Digital Overhaul

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How This SaaS Company Achieved a 400% Increase in Free Trial Conversions

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Achieving Record Growth for The Alternative Board with B2B Lead Generation

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The Email Marketing Strategy That Doubled This Fitness Brand’s Revenue in Two Months!

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A word from my valued clients…

Greg Ashton

‍Founder

Matt is the real deal - he's the unicorn, 'business-in-a-box' that most people are looking for…

Matt is a rockstar! He's scaled 3x $20mill+ USD online businesses and has been an invaluable resource for me personally in creating a super high-performing eComm site from top to bottom. I don't usually heavily promote people, but Matt is the real deal - he's the unicorn, 'business-in-a-box' that most people are looking for, to help in all elements of scaling up a business into 8+ figures. His last role was COO @ Konscious Keto - it's the largest online keto business in the world, with 250,000+ customers, and he's worked in some really competitive environments where you need to aggressively split test every possible small improvement and constantly research the market and implement the most cutting edge ideas. He's an incredible resource in infrastructure planning, scoping, competitive researching, and managing any project and its technical elements. He's built 3x $20m+ online brands and spent over $5m and 1000+ hires on upwork.com alone to create stellar teams over the years.

Raph Freedman‍

‍Founder

He guided our business in the right direction to growing and scaling…

As we worked tirelessly to create the healthiest and most delicious chocolate products, we knew that we needed to get our message out there to the world. The challenge was, how do we effectively market our products in a crowded marketplace? That's where Matt Konig came in. With his expert marketing insights, he guided our business in the right direction to growing and scaling. He helped us to develop a clear and effective marketing strategy that will lead to more growth in our sales and customer base. We’re excited about what the future holds and we look forward to Matt helping us take Peak Chocolate to even greater heights.

Ovadia Labaton

‍Founder

Matt’s helped really level up the three key aspects of our email program…

Matt’s helped really level up the three key aspects of our email program: flow optimization, campaign creative (!!) and really careful analytics and segmentation. He’s been able to add relevant emails to our flows adding incremental easy revenue, as well as leveling up our creative from what we had been hacking up to properly designed emails, and added a layer of analysis and optimization that's helped our open, click and conversion rates (ie, REVENUE) increase MoM.

Ryan Kowalski

‍Founder

Matt Konig is literally like steroids for your business. Matt has more real world real business experience and know-how than most even 'famous' gurus. He spent most of his time DOING the things that most people only talk about. He's been behind the scenes with me creating systems for scaling these types of businesses for over 10 years, and he's a literal walking encyclopedia of getting your website to convert.

He's the real deal, he knows all the tricks for scaling a Shopify business, or anything that relates to online sales in general. Whatever problem or challenge you might be experiencing in business is likely child's play to him. I can't recommend him enough.

Jacqueline Wogan

‍Founder

One of his pop up templates we implemented generated more than $30k in income…

The results of Matt’s system has delivered for our business have been extraordinary! It really took our business to another level. We saw an increase in revenue, click rates, and we actually doubled our opt-in rate. One of his pop up templates we implemented generated more than $30k in income. Our email revenue shot up to 50% which changed the game for us. This email marketing system is a must have for any online business looking to grow and scale.

Andrew Lawrence

CEO of The Alternative Board in North Sydney

I was extremely satisfied with the outcomes we achieved. We received an overwhelming number of leads, still being processed due to their volume and quality.

My Expertise

Strategic Growth Planning

At the heart of successful business transformation lies a robust Growth Strategy. I specialize in formulating comprehensive, customised growth plans that span short-term to long-term objectives across multiple channels. Leveraging real-world experience, I provide a clear roadmap for scaling your business, ensuring every strategic move is aligned with your overall goals.

Conversion-Focused Experiences

Conversion is an art and a science. I excel in optimising the buyer’s journey, enhancing engagement, and boosting conversion rates. Through meticulous A/B testing, advanced email marketing strategies, and targeted retention efforts, I create dynamic online sales funnels that not only capture but also capitalise on user interest, turning casual browsers into loyal customers.

Performance Marketing Execution

With a team of 35 world-class professionals, including copywriters, designers, media buyers, and SEO specialists, I lead and execute impactful marketing campaigns. Whether it's crafting compelling content or navigating complex ad strategies, my team and I bring precision and creativity to every project, driving measurable results.

Opportunity Identification and Prioritisation

Identifying and leveraging growth opportunities within your business is crucial. I provide expert analysis on best practices, gap assessments, and prioritisation to ensure focused efforts that yield tangible results. By pinpointing where scaling is most impactful, I help businesses streamline their operations and maximise their market potential.

Comprehensive Digital Marketing Expertise

My extensive experience spans across all major digital marketing platforms, including META ads, Google Ads, LinkedIn, and SEO. With a deep understanding of direct-response marketing, sales page optimisation, and ad creative development, I offer a holistic approach to digital marketing that is designed to achieve superior ROI. Additionally, my background in marketing recruitment and team management further enriches my capability to enhance and execute complex marketing strategies.

Skills

Growth Strategy Implementation

Advanced Digital Marketing

Conversion Rate Optimisation

Optimising User Journeys

Market Expansion Techniques

Executive Leadership

Mentorship & Team Development

User Behavior Analysis

Performance Marketing

Lead Generation Mastery

Customer Retention Strategies

A/B Testing & Analytics

Frequently Asked Questions

Q: What is fractional head of growth?

A fractional head of growth is a part-time growth expert who partners with your company to drive your business forward. This role offers you senior-level expertise without the cost of a full-time hire. I work with SMEs to craft and execute tailored growth strategies that suit your unique business needs and market conditions. Structuring work like this allows you to best leverage your budget and enables me to leverage my time most effectively.

Q: What areas of growth can you help my business with?

As your fractional head of growth, I can support your business in various areas, including market analysis, customer acquisition, conversion rate optimisation, retention strategies, revenue growth, product development input, and scaling operations. My approach is customised to address your specific challenges and opportunities, making sure that our strategies are actionable and aligned with your business goals. Different from agencies and freelancers who typically operate in siloed channels, I work on full-picture holistic growth strategies because, in reality, all elements of your business are closely interconnected.

Q: Can you handle both strategy and implementation?

Absolutely. I provide comprehensive services that cover both strategic planning and practical implementation. This ensures that the strategies we develop are not only executable but also aligned with your business’s capabilities and resources. By overseeing implementation, I make sure the strategies are executed efficiently, adapt as needed, and deliver the results you’re aiming for. I'm familiar with the teams and resources needed to scale businesses to large 8-figures and allow you to plug and play resources as you need them.

Q: What is a fractional CMO, and how can you help in that capacity?

A fractional CMO (Chief Marketing Officer) is a part-time marketing executive who brings high-level marketing expertise to your business without the full-time cost. As a fractional CMO, I can help develop and execute marketing strategies, manage marketing teams, and oversee campaigns to drive brand awareness and growth. This role is perfect for businesses needing strategic marketing leadership but are not ready for a full-time CMO. I ensure your marketing efforts are aligned with your overall business objectives and deliver measurable results.