Why Most 7 and 8 Figure Brands Plateau

Here's what I know after being part of building three USD $20M+ brands:
The difference between $1M and $20M isn't just having a better brand or your products being better than the competition.

It's understanding that three ratios control everything:

How profitably you can acquire new customers

How good you are at getting them to repurchase

And how your creative flywheel and monetisation engine can maintain performance as you scale

Most founders obsess over all kinds of parts of their business, while ignoring the few metrics that matter. Or they lack the resources to execute in the way they want to. Most lack a highly experienced performance marketer on their team who has actually scaled companies before and has a blueprint.

At Konscious Keto, we became the world's largest online keto business - 500,000+ customers, first year alone - by obsessing over these fundamentals while everyone else focused on the wrong things.

Now I run a team of 35 growth specialists. Because strategy itself doesn’t move the needle, you need execution. The difference is you work directly with me - I'm in your accounts, monitoring your numbers, creating your strategy, building your systems, and accountable for your growth. No account managers or endless strategy phases between us.

I only work with five brands at a time because doing this properly takes real focus and hands-on involvement.

How We've Moved the Needle

Chief Nutrition: 300% Revenue Surge

They were maxed out on paid acquisition with rising costs and flat growth. We rebuilt their email architecture, systematically fixed their funnel leaks and implemented a killer creative flywheel that pumps out META ads lightyears ahead of their competitors. The result was a 300% revenue increase in 9 months using the same ad spend.

BodyMapp: 700% Subscription Growth

Great product, but their free users weren't converting to paid. We completely reimagined their onboarding sequence to remove friction at key moments. They saw a 700% increase in paid subscriptions.

Superfeast: 50% Revenue Growth

Premium products that weren't translating to digital sales. We overhauled their retention and email strategy from the ground up. Revenue grew 50% with email now driving half their total sales.

The $30,000 Popup

One client was leaving a ton of money on the table by not collecting enough data from their paid ads. We fixed that by testing one pop-up with the right message at the right moment. First month results: $30,000 in additional revenue. The brand was THEN able to scale their revenue.

Client Voices

"Matt is the real deal - he's scaled 3x $20mill+ USD online businesses. He's worked in really competitive environments where you need to aggressively split test every possible small improvement. He's an incredible resource in infrastructure planning, scoping, competitive researching, and managing any project. He's built 3x $20m+ online brands and spent over $5m and 1000+ hires on upwork.com alone."

Greg Ashton, Founder

"Matt helped really level up our email program. He's been able to add relevant emails to our flows adding incremental easy revenue, level up our creative, and added a layer of analysis and optimisation that's helped our revenue increase month over month. Our email revenue shot up to 50% which changed the game for us."

Ovadia Labaton, Founder

"Matt Konig is literally like steroids for your business. He's been behind the scenes with me creating systems for scaling these types of businesses for over 10 years. He's a literal walking encyclopedia of getting your website to convert. Whatever problem you might be experiencing in business is likely child's play to him."

Ryan Kowalski, Founder

"One of his popup templates we implemented generated more than $30k in income. Our email revenue shot up to 50% which changed the game for us. This email marketing system is a must have for any online business looking to grow and scale."

Jacqueline Wogan, Founder

I have a 95% strike rate in helping brands achieve record revenue.

How I Work

Growth Strategy That Gets Results

I diagnose what's actually broken (not what you think is broken), then build a plan to fix it. We leave the 100-page strategy decks at the door and focus strictly on execution that moves your business forward.

META Ads that are 5 years ahead

Right now it’s great ad creative that moves the needle. Most brands do it wrong. This is where you need to invest, dedicate resources and have a paid channel pro guiding the strategy and managing ad creation process.

Email & Retention Systems

Most brands get 15-20% of revenue from email. My clients average 40-50%. The difference isn't sending more emails - it's building intelligent systems that deliver the right message to the right person at exactly the right time.

Performance Marketing

My team has deployed millions in ad spend profitably. We test campaigns on lower budgets to validate what works, then scale the winners and cut the losers. It's methodical, measured, and it works.

Conversion Rate Optimisation

Most founders think they need more traffic when what they really need is better conversion. I find the leaks in your funnel and plug them systematically. The impact is usually worth 2-3x more than any traffic increase you could buy.

Got a tricky growth problem?

Send it over. If I can help, I will. If not, I’ll point you in the right direction.
I read every note. Typical reply: same day.

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I help brands grow.
Profit first.
E-commerce, enterprise, or founder-led.
Tell me the goal.
We’ll optimise, scale, and keep it returning.

Straight Answers

What do you actually do for my business?

I help e-commerce brands unlock growth and scale profitably. That might mean new ad creative, conversion optimisation, fixing email flows, or reworking your offer. I find the biggest opportunities and build the plan to capture them.
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I’ve scaled multiple businesses to 8 figures. Built one of the world’s largest online keto brands with 500,000 customers in the first year. Today I drive growth for leading Australian e-commerce stores. What works at the top level gets applied directly inside your business.

How are you different from an agency?

In my experience, most agencies are bad. I’ve not seen many good ones, apart from a few hidden, large-scale operators. That’s one of the reasons I started doing this. I saw a gap.
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I believe you shouldn’t start a business unless you are either right at the edge of a trend or a huge multiplier better than the competition. Ideally both. Most agencies don’t meet either test. They offer cookie-cutter work and stay surface-level.

I don’t. I go deep. I build strategies, run the numbers, and make sure the work gets done. You don’t deal with account managers or decks. You work directly with me.

Do you replace my current marketing team or agency?

Sometimes yes, sometimes no. I see it like a jigsaw puzzle. You probably already have some strong pieces in place. My role is to complete the picture.
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If you have a good team or agency, I plug in, guide, optimise, and hold them accountable. If you don’t, I can replace what’s missing with proven partners or my own specialists.

I don’t force a fixed model. No cookie-cutter. I adapt to your business so the pieces fit.

What types of businesses do you work with?

DTC and e-commerce brands doing $1M to $20M per year. Brands with traction that want to scale but are stuck. If you’re serious about growth and willing to execute, that’s where I come in.

How do you measure success?

Revenue and profit. But also the ratios that control both:

How profitably you acquire new customers
How well you get them to buy again
How your creative flywheel performs as you scale
These are the metrics that matter. Everything else is noise.

How quickly can I expect results?

Fast wins can come in weeks. Fixing email flows. Refreshing ad creative. Cleaning up site conversion.

Bigger shifts usually take 90 days. Scaling spend. Rebuilding funnels. Driving compounding growth.

Profit-first Growth for DTC founders

Why Most 7 and 8 Figure Brands Plateau

How We've Moved the Needle

I have a 95% strike rate in helping brands achieve record revenue.