How This SaaS Company Achieved a 400% Increase in Free Trial Conversions

The Full Picture

Client Overview

Desygner, a leading SaaS company in the graphic design space, serves a diverse user base ranging from individual creators to large enterprises requiring brand consistency across global franchises. With over 20 million users worldwide, Desygner's platform simplifies graphic design tasks with intuitive software accessible via web and mobile apps.

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Opportunities for Growth

Desygner identified opportunities to scale revenue and market presence by refining their growth strategy. Simplifying onboarding and payment processes presented an opportunity to reduce abandonment rates. Improving monetisation strategies could enhance conversion rates from free trials to paid subscriptions.

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Why They Came to Me

Comprehensive Understanding of User Experience: I craft high-converting homepages and engaging user experiences. From optimising data flows to driving sales and refining onboarding processes, I am an expert in creating seamless journeys that users ‘get’.

Extensive Experience: With over 10 years of hands-on experience, I consistently deliver conversion-focused user experiences across various platforms, including SaaS products and mobile apps.

Specialised Skills in UX Design: I create seamless user journeys with intuitive interfaces that drive conversions, ensuring high satisfaction and retention.

Fractional Leadership: As a strategic leader, I could provide direction and operational guidance on a fractional basis at Desygner. Understanding how to leverage internal resources effectively, I drove impactful digital transformations that optimised user experiences and boosted business outcomes.

Strategy

To overcome Desygner's challenges and enhance their market position, I implemented a strategic plan focusing on optimising user experience and driving revenue growth through conversion rate optimisation (CRO).

User Journey Optimisation

I improved the entire user journey from sign-up to purchase. This included refining onboarding processes and enhancing trial conversion rates by simplifying navigation and clarifying value propositions.

Website and Touch Points Enhancement

I refreshed critical touch points like the homepage and user interface screens. This aimed to make interactions smoother and more intuitive, guiding users seamlessly towards conversion points.

Monetisation Strategy

Developing a structured free trial framework that effectively converted trial users into paying subscribers was crucial. To do this, I refined the checkout process and adjusted pricing models to increase conversions.

Omni-Channel Marketing

I saw an opportunity to strengthen Desygner's brand presence and build customer loyalty by introducing complex social media and email marketing strategies that supported user engagement and retention.

SEO and Google Ads Optimisation

I also enhanced SEO practices to improve search engine rankings and managed Google Ads campaigns to attract relevant traffic. This strategic approach aimed to maximise visibility and increase qualified leads.

Collaboration and Team Mentorship

I closely collaborated with Desygner's internal teams to align our marketing strategies with the company's goals. I provided clear direction and guidance while mentoring team members to enhance their skills in design and marketing. This fostered a culture of innovation and continuous improvement within the organisation.

Impact and Results

With these strategic improvements, Desygner achieved significant outcomes:

• Achieved 400+% increase in conversion rates from free trials to paid subscriptions.
• Increased paid sign-ups by boosting conversion rates, resulting in a notable rise in paid subscriptions.
• Enhanced user experience by simplifying complex features, leading to higher satisfaction and retention rates.
• Improved SEO and advertising impact with better keyword rankings and optimised ad performance, increasing organic traffic and conversion rates.
• Substantially increased revenue through stronger user engagement and optimised monetisation strategies.
• Improved usability by reducing friction points, resulting in greater user satisfaction and retention rates.

Conclusion

By focusing on user-centric design principles and leveraging my expertise in driving digital transformations, Desygner achieved significant improvements in both user engagement and revenue generation. Moving forward, the partnership aims to further refine user experiences, strengthen market position, and sustain long-term growth in the competitive SaaS landscape.

Ready to transform your business like Desygner? Book a free strategy session with me today and let's unlock your company's full potential!